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Evercore Upgrades Trade Desk (TTD) to Buy, Bullish on Digital Ad Growth
Evercore Upgrades Trade Desk (TTD) to Buy, Bullish on Digital Ad Growth
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BTCCSquare news:
Trade Desk shares surged after Evercore ISI upgraded the stock from Hold to Buy, citing improved execution and strong product innovation. Analyst Mark Mahaney highlighted the successful transition to Kokai’s user interface and dismissed Amazon’s competitive threat, arguing Google faces greater risk from Amazon’s ad platform.
Digital ad spending trends and Trade Desk’s client service improvements drove the upgrade. Wells Fargo’s recent downgrade over Amazon competition contrasts with Evercore’s view that Trade Desk’s niche remains secure. The firm projects sustained growth through 2026 as the company capitalizes on programmatic advertising tailwinds.
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